Young Reader

Norske Skog supports the actions of the World Association of Newspapers and News Publishers to help newspapers, parents and teachers work together to create a literate, civic-minded new generation of readers all over the world. 

Highlights for 2011 included:

  • Awarding a special new “Natasa” World Young Reader prize to the small, family run Sinag printing plant in the Philippines that holds free journalism workshops, with up to 1 000 youths in addition to their families and teachers attending. The prize is named after Natasa Vuckovic Lesendric (1966-2011) who, after creating a distribution system and printing plant for the independent press in Serbia, made sure the profits supported a nationwide programme for using newspapers in education.
  • Introducing new, and very different countries like Namibia, Botswana, Zambia and Ireland, to the use of newspapers in the classroom as a strong tool for improving reading abilities.
  • Creating a “Design an Ad for the 21st Century” DVD toolkit to help news papers teach the young about advertising and, through exercises that call for creating a special advertisement for Press Freedom Day on 3 May, about the importance and fragility of freedom of expression.

To read more about the Young Reader and Newspaper in Education initiatives, please go to

Business Units


Norske Skog AS
PB 294 Skøyen
0213 Oslo

Phone: +47 22 51 20 20
Main fax: +47 22 51 20 21
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Norske Skog AS
Karenslyst allé 49
0278 Oslo

Norske Skog AS, PB 294 Skøyen, 0213 Oslo, Norway

Phone: +47 22 51 20 20 - Main fax: +47 22 51 20 21